Engaging, fun and social content can help increase the readership of an internal newsletter, but don’t lose sight of your communications objectives. There’s more to a newsletter than “Brides, Babies and Birthdays”.
So what are typical objectives of an internal newsletter?
In general, inpix the objectives of an internal newsletter are similar to those of any internal communications channel; reach, readership /cut-through for important messages, reader engagement and influencing attitudes and behaviors.
Breaking down silos. Employee newsletters can also be a good way to break down silos within an organization by allowing you to share the activities and news from one division across the wider organization.
Reducing email overload. Internal newsletters provide the means to aggregate mass email messages and reduce email overload for employees. The newsletter can contain notices such as; bocoranadminriki planned IT outages, marketing updates, hr announcements and so on that would otherwise fill up inboxes as separate emails arriving at different times.
Reinforcing other communications. Appropriate newsletter articles can serve to reinforce and promote information and messages in other communications channels such as the intranet. splitacdubai
Element of successful employee newsletters
Successful employee newsletters typically have engaging, fun and social content balanced with relevant business news and insights.
Think about the busy reader. Articles should be presented to the reader as concise summaries or teasers which, if appropriate, kjro allow employees to navigate to more detailed content (within the newsletter, on the intranet or elsewhere).
Search functionality allowing employees to find articles from the current or past editions.
Engaging internal newsletter ideas
A casual tone is usually appropriate for a staff newsletter. Plus regular features and interactivity in the form of reader feedback, quizzes and surveys, and if possible, user generated content, can encourage readership.
Internal newsletters ideas – business related content
- Organizational changes and other important news
- Product updates and developments
- Innovation in the industry
- Competitor updates
- Updates on current initiatives within the business
- “Did you know?” from subject matter experts
- “House keeping” updates such as; use of meeting rooms, car parks etc
- Information on benefit plans and wellness programs
- Latest survey results
- Summary of key internal staff vacancies
- Updates and news. E.g. what’s new on the intranet, florbiz performance updates, IT and systems updates etc.
The newsletter can also feature a regular message from the CEO and/or leadership team
This means that employees don’t have to visit his or her intranet page or blog separately (but they might click through to it from a link in the newsletter article).
